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Tide (Cold Therapy)
Role: Club member, Art Director
Client: Tide
Course: ADV 386, AAF National Student Advertising Competition (NSAC)
Professor: David Regan
Location, Year: South Bend, 2023-24
Awards: First Place in the NSAC 2024 (District-level), the AAF Lansing Gold Addy 2025.
Tide's creative brief asked to craft a multi-touchpoint campaign to inspire American consumers (aged 18-35) to utilize Tide Cold Wash for laundry and make an environmental difference.
My team conducted research, pulled insights, and used that to inform our campaign strategy, and our creative strategy called, "Cold Therapy". These strategies informed the storyboard script for, "The Couch" concept.
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