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Thrift
Role: Lead designer (Video production, story boarding)
Client: MSU Student Work
Course: ADV 245
Professor: Ross Chowles
Location, Year: Lansing, 2022
Awards: 2024 AAF Lansing Gold Addy
Thrift is a conceptual thrift store brand. I designed the brand identity, then my team and I drew a storyboard of scenes to shoot and made the list of props while staying within the given $300 budget. We used a projector and thrifted the outfits and props for the video shoot.
In the post-production, I created a story concept for the video with the question, "How much could you save by thrifting?"
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