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Capital City Film Festival 2025
Role: Junior designer
Client: Capital City Film festival
Agency: Traction Brands
Creative Director: Gerald Westlund
Location, Year: Lansing, 2025
Awards: AAF Lansing Gold Addy 2025.
For the 2025 Capital City Film Festival (CCFF), I designed a series of print and digital deliverables that brought the festival’s visual identity to life. Rooted in the concept of “digital spring”—a vibrant mix of glitchy typography, bright colors, and loose, energetic illustrations—the identity captured the creative energy of the CCFF community. My work included out-of-home ads, billboards, posters, flyers, and projection slides, all designed to showcase and support this dynamic aesthetic across festival touchpoints.
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